To raise awareness of the alarming state of sexual health in America, we created a website from scratch that allowed Trojan to aggregate user generated content—curated, originated, and integrated—which allowed Trojan to become the number one provider of all sexual health education and information in the world. The website we created wasn’t just a marvel from a user design perspective. The tagging features for the content was much more advanced than what was being used at the time for most content providers. We approached it from a publishers perspective, not a brand’s perspective, and that made all the difference.