In December 2019, when Idea Booth began working with Pirros’s Sauce, a family-owned, nationally sold pasta sauce, the challenge was to build a social media presence that embodied the personality and story of the owner, Brianna Pirro.

We built a successful social media strategy, creating consistent, original, on-brand content to showcase beautiful recipe photos and videos. We also ran ads across Facebook and Instagram to grow the Pirro’s Sauce audience from less than 1,000 followers to more than 6,000 followers in less than 5 months. After this strategy was implemented and flowing consistently month to month, it was time to tackle a new, more tangible challenge — increasing online sales. Because pasta sauce has a longer shelf life than other common food products like bread or vegetables, it can be stored easily and sold nationally through distributors like Amazon.