We knew that people were actively searching for “tennis camps,” so we set off to optimize all 80 pages of their site to be 100% search engine friendly–highlighting key words, tagging images, updating meta descriptions, and more.

By implementing these tools, we ensured that prospective customers would be able to easily find the Nike Tennis Camps website through organic search. In the long run, Nike Tennis Camps will now be able to foster more organic growth to their website, allowing for an increase in the number of converted users.